Category Strategy · Pre-IPO

Ceridian.

Workforce Intelligence

Ceridian needed to outgrow its legacy payroll positioning. We rebuilt the category story and visual system around 'workforce intelligence' in the two years before the Dayforce IPO.

Let's Work Together

IPO

Public 2018

+71%

Brand recall

24mo

Engagement

Brand identity

Messaging architecture

Homepage hero

Product page system

Pitch deck — Series C

Sales enablement

Related work.

Litmus

Industrial AI Data Platform

Procurify

Intelligent Spend Management

BlueCat

Network Intelligence

Ceridian.

Related work.

Litmus →

Procurify →

BlueCat →

Let's work together.

Litmus

Procurify

BlueCat