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Bill Kalogiros

Technology
Simplified.

I help you define what makes your technology truly great and build it into the DNA of your brand, message and website.

Let's Work Together

Litmus

Industrial AI Data Platform

Procurify

Intelligent Spend Management

BlueCat

Network Intelligence

Ceridian

Workforce Intelligence

About

I specialize in branding what makes your technology unique.

I've worked for great technology companies that solve incredibly complex problems.

PlateSpin developed data center virtualization software, BlueCat specialized in DNS and network security, and Litmus transforms factory data into contextualized data for AI.

These are not mainstream technology companies. They solve deep technical challenges and sell to highly knowledgeable buyers. Solving branding and messaging for companies like these cannot be done by just anyone.

With over 20 years of B2B technology and software experience, I have the domain knowledge to translate your complex technology into simple, clear messaging that your market perfectly understands.

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Services

Enterprise Grade Services.

I define what makes your technology unique and embed it into your strategy, messaging, and website. Each engagement starts with diagnosis, not deliverables.

Strategy
Design Development Optimization
Messaging
Design Development Optimization
Branding
Design Development Optimization
Website
Design Development Optimization
Pitch Deck
Design Development Optimization

Highlights

Proven experience.
Proven results.

My work contributed to the funding, growth and successful exit of many technology companies — including $2.1B in combined exits across BlueCat, PlateSpin, and DataMirror.

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Years B2B tech

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Brands shipped

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Successful exits

Litmus

VP Marketing

Series C

Procurify

VP Marketing

Series C

Dayforce

Director Brand

IPO

Codenvy

VP Marketing

Acquired

BlueCat

Director Marketing

Acquired

Achievers

Director Brand

Series C

PlateSpin

Creative Director

Acquired

DataMirror

Creative Director

Acquired

FAQ

What does a typical engagement look like?
Most engagements start with a 2-week strategy phase where we define your category, audience, and the one thing your technology does that nothing else can. From there I lead messaging, brand, and website work in 6-10 week sprints. You get an embedded marketing partner without the agency markup, and the work ships in production - not a deck.
How do you price?
Fixed-scope projects for branding and websites. Monthly retainer for ongoing strategy and messaging work. I publish ranges before our first call so there are no surprises. Most B2B technology engagements land between $25K and $80K.
Do you work with early-stage companies?
Yes - some of my best work was at Seed and Series A. The earlier we lock in positioning, the less you spend later un-doing the wrong story. If you have a deck and 3+ paying customers, we have enough to work with.
Who owns the work when we are done?
You do, fully. All source files, design assets, and copy are yours. I leave you with documentation your next hire can pick up without me on a call.
How do we get started?
Send a note via the contact form below. I reply within 24 hours with three time slots for a 30-minute intro call. If we are a fit I send a written scope and price within 48 hours of that call.

Let's work together.

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© Bill Kalogiros 2026