Brand & Positioning · 2024
Litmus.
Industrial AI Data Platform
Litmus transforms factory data into contextualized data for AI. We rebuilt the brand around 'Edge to Enterprise' — the only positioning that survived a 12-month sales cycle test against five entrenched competitors.
Let's Work Together+47%
Pipeline lift
$30M
Series C closed
12wk
Brand to launch
Related work.
© Bill Kalogiros 2026